The Client

As a private yacht club, situated on the northernmost point of Clearwater Beach, Carlouel provides some of the best amenities for family boaters and water enthusiasts.

The Challenge

With a history spanning back to 1934, Carlouel had been a favorite destination for boating enthusiasts. But as the club matured, they wanted to ensure that families of boaters knew that the club was a welcoming place for them as well. The old branding and messaging had not changed much from the club’s inception and it was time for an update.

The Solution

  • Logo Revision

  • Branding Style Guide

  • Ongoing Print and Promotional Support

CCS Marketing worked with the team at Carlouel to modernize the logo tagline. Additionally, CCS Marketing created a new brand style guideline that included new imagery and content for future marketing collateral.

The Outcome

CCS Marketing has continued to partner with Carlouel to ensure that its branding represents the club. CCS also helps Carlouel keep its members updated on current events happening within the club.

More of our work: