The Client

Lutheran Services Florida (LSF) is one of the largest service providers of refugee and immigration services in the state of Florida. With multiple offices and multiple partnerships across the state, LSF strives to create opportunities for all in need.

The Challenge

With headquarters in Tampa, FL and offices spanning the state of Florida, LSF was struggling to maintain brand consistency throughout its offices. From messaging, logo usage, approved wording and visual branding such as print collateral and signage, the corporate team needed a solution that created a uniform brand messaging platform that could be shared amongst its corporate and satellite offices.

The Solution

  • New Style Guide

  • Online Digital Assets Library

  • Office Branding for Corporate and Satellite Offices

  • Signage

  • Print / Mail

The team at CCS Marketing worked with LSF to create a new style guide and brand guidelines. This would ensure that internal and external messaging was consistent across all offices. From there, the team at CCS Marketing developed a digital assets library that allowed all approved LSF team members to order custom, corporate-approved marketing collateral. This included everything from print to promotional material and apparel.

The Outcome

CCS Marketing has continued to support LSF and its mission. The ongoing partnership ensures that LSF can continue to provide their community critical services while the team at CCS Marketing supports its marketing efforts.

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