Lutheran Services Florida: Style Guide, Digital Assets Library, Corporate Branding
Lutheran Services Florida (LSF) is one of the largest service providers of refugee and immigration services in the state of Florida. With multiple offices and multiple partnerships across the state, LSF strives to create opportunities for all in need.
With headquarters in Tampa, FL and offices spanning the state of Florida, LSF was struggling to maintain brand consistency throughout its offices. From messaging, logo usage, approved wording and visual branding such as print collateral and signage, the corporate team needed a solution that created a uniform brand messaging platform that could be shared amongst its corporate and satellite offices.
New Style Guide
Online Digital Assets Library
Office Branding for Corporate and Satellite Offices
Print / Mail
The team at CCS Marketing worked with LSF to create a new style guide and brand guidelines. This would ensure that internal and external messaging was consistent across all offices. From there, the team at CCS Marketing developed a digital assets library that allowed all approved LSF team members to order custom, corporate-approved marketing collateral. This included everything from print to promotional material and apparel.
CCS Marketing has continued to support LSF and its mission. The ongoing partnership ensures that LSF can continue to provide their community critical services while the team at CCS Marketing supports its marketing efforts.